Video tutorial

Couldn't get to youtube, helen asked me to put in video tutorial folder in btec drive

Titled : TUTORIAL VIDEOS

Assignment 3 - Star Trek Into Darkness

Introduction 
Firstly i would like to explain what i am going to talking about today, firstly the film that i have chose to analyse for marketing purposes is Star Trek Into Darkness this was a very successful film in its own right by taking $467,381,584 at the box office this was a huge achievement for everybody who made the film, due to it being the 2nd film of the new generation of Star Trek more people wanted to watch it due to the first film being nearly as successful as the 2nd making $385,494,555 with both around the $150,000,000 budget mark. 

Synopsis:

After the crew of the Enterprise find an unstoppable force of terror from within their own organisation  Captain Kirk leads a manhunt to a war-zone world to capture a one-man weapon of mass destruction. 

Marketing and Success That was a brief synopsis of the film, the Director (JJ Abrams) marketed the film fantastically and in more than one way. One way was that they marketed the film was by the Director designing a quiz, the prize for answering a series of questions would be walk-on roles for two people in Into Darkness. This was such a unique way of marketing the film because it gave the audience and fans of the series to actually be in the movie, this idea had hardly ever been done before and i feel this was very successful for the films publicity. 
Another common but clever way that they marketed the film was through the internet. They did this by creating a URL that was a hidden link directing fans to a movie-related website. Even though this is used a lot because internet marketing of films is very common and useful it is still a great way to take advantage of the internet to market the film. They also used the internet for another marketing scheme, An international trailer was released on March 21, 2013, with an embedded URL revealing an online-only international poster. This is also very clever to do because it means to see the online-only poster you have too watch the trailer to find out the URL for it. 
Finally one of the most unique ways that they marketed the film was at the Super Bowl XLVII when there was a blackout in the stadium, they used this to their advantage and premièred a 30 second teaser trailer which helped boost the marketing for the film dramatically. The ways that this film was marketed was a huge success, they did many things viral and not viral that helped boost the film during the marketing faze.

I feel the producer used these techniques because they were so unique and so different when compared with normal marketing techniques/schemes used by big Hollywood films, for example, not many films would take advantage of the blackout at the Super Bowl and advertise their film but the producers (J.J. Abrams, Bryan Burk, Damon Lindelof, Alex Kurtzma, Roberto Orci) used that as a tool and it was too their advantage. 
The fresh and new ideas that they shared for marketing was good because the original Star Trek didn't have many unique marketing techniques unlike Into Darkness that when marketing the film virally it allowed them to connect with their certain audience and give the audience what they wanted and that was teaser trailers and quizzes to do that could get them starring in the film.

Target Audience   
I feel as a fan of these types of films, that it doesn't have a particular audience and that everybody that loves Science-fiction films can watch the Star Trek series, much like the Star Wars series a lot of the audience will typically love this film because of the actors that are in it. I also feel that this film can link in with any social class and that anybody can watch it due to it because a science-fiction and it being not real. The gender you are typically depends on what film you're going to watch E.g- not many women will like the film if its filled with (sex, drugs, crime and profanity) but some will and the same goes for men, you won't find many men that will want to watch romantic films and 'chick flicks' but they're some. A film like Star Trek can appeal to men and women and i think that is a big selling point of the film, anybody can watch it and everybody will enjoy it. Many films either appeal to a man or a woman you normally don't get films that both genders can enjoy together. I feel this film appeals to everybody so well is because it gives viewer and the audience a sense of freedom when watching a film like this and lets the audience escape from normal life by watching such a huge Sci-fi film such as Star Trek. Obviously when it comes down to the target audience it can appeal to anyone but it also appeals to big fans of the original TV series and the other films that have been done over the years, also due to it having a huge fan following it appeals to people all around the world with anybody being able to watch it. 

ONLINE REVIEW
"That being said? I LOVED this movie. I even capitalised it I loved it so much. The play between the characters, the more human version of Spock, the absolutely delightful "Scotty" (although his sidekick is one of those throwaway characters I dislike) as well as a much better crafted plot this time made for a completely enjoyable movie. The action is intense, the friendship deepened between the characters, the twists and turns are a bit predictable at times, but that is reminiscent of the franchise as a whole. I am already excited for the next movie. I tremendously respected and appreciated the ties in this movie to the elements that make Star Trek great - strong story line, deep connection to the characters and a philosophical element. In some of the older Star Trek episodes the moral/philosophical element can be oppressively heavy handed."

As you can see although it got bad reviews, it had many people giving good reviews due to it being a modern day Star Trek film and people actually enjoying it, It is much a love or hate film, this review is a perfect example of a fan enjoying this film. Many of the reviews have been very negative about the director and the actors they employed, but this review brought positives on the director and the actors.

Comparison-  The Simpsons
The Simpsons was already a massively anticipated film due to it being such a massive series spanning for a 30 year period and still going. Fox probably didn't need to make such a huge marketing campaign.   They boosted the marketing by offering a competition for a lucky contestant to have a cameo in a Simpson’s episodes. They also did something that had never been done before for the marketing of a film, convenience stores throughout America were sent Kwik-E-Mart branding, even Kwik-E-Mart products in store, to transform their storefronts temporarily and promote the movie at the same time.

Conclusion 
Although the film got an overall great response from most Star Trek fans, it got criticized for not sticking to its roots, and i feel that, that although a successful film  by not sticking to its roots and going away from everything that made Star Trek the successful franchise that it is today was a major flaw in the film. Also it was heavily criticized for being too modern (too much explosions, guns and fighting) when Star Trek isn't about that its about how humans advanced through technology and many fans didn't like that, adding to this many critics thought that many oof the characters was not played to their full potential, E.G- Kahn played by Benedict Cumberbatch. Overall it is a very unique film on and of the screen, with its marketing techniques and the way it connects with the audience. 

Audiences

• Audiences-
• People with a specialist interest
• Fans of a particular genre 
• people from (rich) rural backgrounds 
• people from urban/urban class backgrounds
• middle aged/older
• 18/30 male/Female 
• teens(girls)
• teens(boys)
• Pre-teens

What does marketing tell you about the film industry?

The marketing campaign of certain films tell me that the film industry has got more complex and will go into depth with the marketing campaign

the Warriors- Assignment 3

What the film is about-
In 1979 a charismatic leader summons the street gangs of New York City in a bid to take it over. When he is killed, The Warriors are falsely blamed and now must fight their way home while every other gang is hunting them down to kill them.

Does the film have a strong following?
Yes it does, with many people still watching and purchasing copies of the film, it has its very own movie site made by fans of the film with detailed explanations of the casting, plot, news, production and tie-ins to the film. 

Reactions to the film- 
There was many reactions to the film, a wide range of criticism towards this film due 

2nd Assignment

https://drive.google.com/file/d/0BwkxF0H_NJkDcWN3S3lzNW5ha3c/view?usp=sharing

Magazine Article: Assignment 2

The Warriors (1979) based on the 1965 novel of the same name by Soloman Yurick is one of the most popular and influential films of its time made and distributed by Paramount Pictures although not a large budget, especially for its time like films such as Star Trek The Motion Picture having large budgets (40 Million - 50 Million) it really had something to prove. They used a lot of actors that were not big stars and who hadn't starred in big films because the director (Walter Hill) wanted to capture an original and gritty look on gangs in New York City. Walter Hill who directed the film also Co-Wrote the screenplay which gave him and David Shaber (who also wrote the screenplay) a lot of freedom with the production process of the film. Walter Hill had been a successful writer for most of the films he had been employed to work on, although directing 2 unsuccessful film made it very risky for Paramount Pictures to take on a film like this due to the nature of the film and the budget it had. The film is an Action/Crime/Thriller that stands out to the rest, unlike the other films in that certain genre the gritty and tough nature of the film is what makes the film great, with real gangs from New York playing roles in the film you got a sense of what it was really like to be in a gang when you watched this film also during the 1970's gangs was a huge culture especially in big cities such as New York I feel this also give the film an extra push when it came to advertising because a gang related film, especially of this kind of nature had never been done before so I feel it helped the film get more exposure. The scenes in this film didn't require a big budget due to them not having to use any CGI or special effects because it isn't incorporated in this type of genre. The film proved successful and the audience loved the grittiness and reality that the film showed on camera in fact it was so successful it took over $3.5 million in its opening weekend and proved a hit for many years. Like the classic type of Action/Thriller it didn't need to incorporate any other type of genre like Sci-Fi to make more money, all together it made over $22,490,039. 

In comparison with...

Star Wars: A New Hope 
Star Wars remains one of the most financially successful films of all time. The film earned $1,554,475 through its opening weekend ($6.05 million in today's terms), building up to $7 million weekends as it entered wide release ($27.2 million in today's terms).  It replaced JAWS as the highest-earning film in North America just six months into release,eventually earning over $220 million during its initial theatrical run ($856 million in today's terms). Star Wars entered international release towards the end of the year, and in 1978 added the worldwide record to its domestic one, earning $410 million in total. http://en.wikipedia.org/wiki/Star_Wars_(film)#Box_office 

George Lucas used actors that were not very well known apart from a few like Harrison Ford who he had previously worked with. He didn't do this for any particular reason apart from he thought they would fit the role he created the most, normally this wouldn't be very good for the sale of the film if the audience didn't know many actors that starred in the film but this time it didn't, in fact it made the film more popular due to not only the idea being new but also they wanted to watch these actors they had never seen before. 
George Lucas being the director who also wrote the screenplay, he again like Walter Hill had more freedom with the production process of the movie. George Lucas and his team presented the idea to big film studios around Hollywood, After United Artists rejected to budget the film, Lucas and producer Gary Kurtz presented the film treatment to Universal Pictures, the studio that financed American Graffiti (Another George Lucas film); however, it passed on its options for the film because the concept was "a little strange", and it said that Lucas should follow American Graffiti with more consequential themes. Lucas said, "I've always been an outsider to Hollywood types. They think I do weirdo films." Another reason the film was rejected "because it was science fiction, and science fiction wasn't popular in the mid-'70s." Kurtz said that "what seems to be the case generally is that the studio executives are looking for what was popular last year, rather than trying to look forward to what might be popular next year." Quote: http://en.wikipedia.org/wiki/Star_Wars_(film)#Development
George Lucas had done some successful films before Star Wars: A New Hope such as THX 1138 also a Sci-Fi movie and American Graffiti which was one of the most successful movies of its time this helped bring sales up of the film because they know about the Director and if his films are going to be good and a success. 
This film is a Sci-fi and unlike no other, George Lucas founded Industrial Light & Magic specifically to create the ground breaking visual effects needed for the film, The special effects that they used was way ahead of its time and truly special. Unlike The Warriors it involved a lot of different genres such as Action/Adventure and sometimes even a thriller it incorporated these to try and appeal to a bigger audience, like in the quote " Sci-Fi wasn't popular in the mid-70s" Sci-Fi needed something to push it to a wider audience and other genres did that and helped it gain more gross when it came to showings at the Cinemas. 20th Century Fox was in charge of distributing the film which again means funding was available to market the film worldwide.

In conclusion both films had its ways to both promote there films and some had bigger budgets which made them sell a lot better due to better equipment and facilities, although Star Wars sold a lot more and had a higher gross than The Warriors they both did equally well when it comes to how enjoyable the film is.
Many factors can influence the making of a film such as the budget and special effects, in this case a budget did effect The Warriors because it was such a low  budget so it couldn't provide the best movie material although a tremendously shot film for such a small amount of money. Star Wars was again, on a very low budget with just $11 million George Lucas made it work and it turned out brilliantly and is named one of the best films to have ever been made. Following the release of the Special Edition in 1997,Star Wars briefly reclaimed the North American record before losing it again the following year to Titanic. In total, the film has earned $775,398,007 worldwide (including $460,998,007 in North America alone). Adjusted for inflation, it has earned over $2.5 billion worldwide at 2011 prices, making it the most successful franchise film of all time.

In 2005, Paramount Home Video released the "Ultimate Director's Cut" DVD of The Warriors. Aside from a remastered picture quality and a new 5.1 surround remixed soundtrack, the film has been re-edited with a new introduction and comic book-style sequences between scenes. In July 2007 the "Ultimate Director's Cut" was released onto Blu-ray. Although it doesn't say how much it earned adding this great film to Blu Ray would have made money on sales. 

Editing suite/Editing Software

Editing software:
Hardware:
Capture Card, E.g- Black magic capture card- makes the video into really good picture
Audio mixer- Mixes and edits the audio
Broadcast Monitor


Software:
Editing software: Sony vegas, Adobe and FCP