Introduction
Firstly i would like to explain what i am going to talking about today, firstly the film that i have chose to analyse for marketing purposes is Star Trek Into Darkness this was a very successful film in its own right by taking $467,381,584 at the box office this was a huge achievement for everybody who made the film, due to it being the 2nd film of the new generation of Star Trek more people wanted to watch it due to the first film being nearly as successful as the 2nd making $385,494,555 with both around the $150,000,000 budget mark.
Synopsis:
After the crew of the Enterprise find an unstoppable force of terror from within their own organisation Captain Kirk leads a manhunt to a war-zone world to capture a one-man weapon of mass destruction.
Marketing and Success That was a brief synopsis of the film, the Director (JJ Abrams) marketed the film fantastically and in more than one way. One way was that they marketed the film was by the Director designing a quiz, the prize for answering a series of questions would be walk-on roles for two people in Into Darkness. This was such a unique way of marketing the film because it gave the audience and fans of the series to actually be in the movie, this idea had hardly ever been done before and i feel this was very successful for the films publicity.
Another common but clever way that they marketed the film was through the internet. They did this by creating a URL that was a hidden link directing fans to a movie-related website. Even though this is used a lot because internet marketing of films is very common and useful it is still a great way to take advantage of the internet to market the film. They also used the internet for another marketing scheme, An international trailer was released on March 21, 2013, with an embedded URL revealing an online-only international poster. This is also very clever to do because it means to see the online-only poster you have too watch the trailer to find out the URL for it.
Finally one of the most unique ways that they marketed the film was at the Super Bowl XLVII when there was a blackout in the stadium, they used this to their advantage and premièred a 30 second teaser trailer which helped boost the marketing for the film dramatically. The ways that this film was marketed was a huge success, they did many things viral and not viral that helped boost the film during the marketing faze.
I feel the producer used these techniques because they were so unique and so different when compared with normal marketing techniques/schemes used by big Hollywood films, for example, not many films would take advantage of the blackout at the Super Bowl and advertise their film but the producers (J.J. Abrams, Bryan Burk, Damon Lindelof, Alex Kurtzma, Roberto Orci) used that as a tool and it was too their advantage.
The fresh and new ideas that they shared for marketing was good because the original Star Trek didn't have many unique marketing techniques unlike Into Darkness that when marketing the film virally it allowed them to connect with their certain audience and give the audience what they wanted and that was teaser trailers and quizzes to do that could get them starring in the film.
Target Audience
I feel as a fan of these types of films, that it doesn't have a particular audience and that everybody that loves Science-fiction films can watch the Star Trek series, much like the Star Wars series a lot of the audience will typically love this film because of the actors that are in it. I also feel that this film can link in with any social class and that anybody can watch it due to it because a science-fiction and it being not real. The gender you are typically depends on what film you're going to watch E.g- not many women will like the film if its filled with (sex, drugs, crime and profanity) but some will and the same goes for men, you won't find many men that will want to watch romantic films and 'chick flicks' but they're some. A film like Star Trek can appeal to men and women and i think that is a big selling point of the film, anybody can watch it and everybody will enjoy it. Many films either appeal to a man or a woman you normally don't get films that both genders can enjoy together. I feel this film appeals to everybody so well is because it gives viewer and the audience a sense of freedom when watching a film like this and lets the audience escape from normal life by watching such a huge Sci-fi film such as Star Trek. Obviously when it comes down to the target audience it can appeal to anyone but it also appeals to big fans of the original TV series and the other films that have been done over the years, also due to it having a huge fan following it appeals to people all around the world with anybody being able to watch it.
"That being said? I LOVED this movie. I even capitalised it I loved it so much. The play between the characters, the more human version of Spock, the absolutely delightful "Scotty" (although his sidekick is one of those throwaway characters I dislike) as well as a much better crafted plot this time made for a completely enjoyable movie. The action is intense, the friendship deepened between the characters, the twists and turns are a bit predictable at times, but that is reminiscent of the franchise as a whole. I am already excited for the next movie. I tremendously respected and appreciated the ties in this movie to the elements that make Star Trek great - strong story line, deep connection to the characters and a philosophical element. In some of the older Star Trek episodes the moral/philosophical element can be oppressively heavy handed."
As you can see although it got bad reviews, it had many people giving good reviews due to it being a modern day Star Trek film and people actually enjoying it, It is much a love or hate film, this review is a perfect example of a fan enjoying this film. Many of the reviews have been very negative about the director and the actors they employed, but this review brought positives on the director and the actors.
The Simpsons was already a massively anticipated film due to it being such a massive series spanning for a 30 year period and still going. Fox probably didn't need to make such a huge marketing campaign. They boosted the marketing by offering a competition for a lucky contestant to have a cameo in a Simpson’s episodes. They also did something that had never been done before for the marketing of a film, convenience stores throughout America were sent Kwik-E-Mart branding, even Kwik-E-Mart products in store, to transform their storefronts temporarily and promote the movie at the same time.
Although the film got an overall great response from most Star Trek fans, it got criticized for not sticking to its roots, and i feel that, that although a successful film by not sticking to its roots and going away from everything that made Star Trek the successful franchise that it is today was a major flaw in the film. Also it was heavily criticized for being too modern (too much explosions, guns and fighting) when Star Trek isn't about that its about how humans advanced through technology and many fans didn't like that, adding to this many critics thought that many oof the characters was not played to their full potential, E.G- Kahn played by Benedict Cumberbatch. Overall it is a very unique film on and of the screen, with its marketing techniques and the way it connects with the audience.
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