Brief for pp

https://drive.google.com/folderview?id=0B6H40dgZ9ik7THUtb2xxOUdqVVU&usp=sharing

Advert link

https://www.youtube.com/watch?v=wXAXS815MYU&feature=youtu.be

SCRIPT

Dad in an office, voiceover introduces Dan and describes what he is doing (unlimited downloads) "To be able to watch what he wants as soon as possible. Before now, Dan would have had to wait an incredibly long time. This made Dan sad :(" Downloading recipes in the kitchen

"On the other hand, His wife can feel secure knowing that her internet services has excellent parental guidance and that her children

Son comes home after college, un-pauses the TV to pick up from where he left off the previous night

Daughter is gossiping on the phone while the voiceover explains the good-value mobile deals

Finally the family gathers on the sofa to watch telly together. Cue Talk Talk logo and slogan

"This is Dan. He wants to cook a nice meal for his family

QUESTIONS

1.How important is determining the correct target audience for the advert?
It is important in determining it because the target audience is a huge part of the advertising process and it helps the creators of the advert understand who the target audience is.

2. how do advertisers find out about audiences?
market and audiences research is how they find out about it. 

3.What is BARB?
Broadcasters audience research board

What is an audience measurement panel?
Audience measurement measures how many people are in an audience, this is usually involved in Radio listeners and people who watch T.V 

What marketing research strategies do agencies use?
Primary and secondary research

What is an advertisers' information pack?
It is all the information that you need to plan your Advert E.G provides rate cards, insertion dates, publication dates 

Notes for VIDEO TECHNOLOGY

The Frame -

• The 'Frame' is the box that contains your image
• Each frame is made up of pixels 
• Pixels are tiny coloured squares 
• More pixels means more detailed images
• The amount of pixels within a frame is called the resolution 
• Resolution is measured using the width multiplied by the height
• Standard resolutions are defined by their heigh in pixels E.G 1080P W X H = RESOLUTION 
• 1080P = 2 MP = HD
• 1280 x 720P= HD
• 720 x 576 = PAL (STANDARD DEFINITION) 
• PAL (EUROPE) NTSC (USA) 
• Standard definition in Europe is PAL 576i
• Anything above this is classed as High Definition 720P - 1080P
• High end Cameras and TV can now record and view in UltraHD

Moving Images 

• Movement is created when the frame refreshes it's pixels 
• This occurs many times a second to fool your brain
• This is called 'Frame rate' and is defined like this (fps = frames per second) 
• In Europe TV runs at 25 FPS
• In the US TV at 29.97 FPS
• Analogue film runs at 24 FPS
• Cameras can record in all these formats and more
• What is 'I' and 'P' ?
• Frames are scanned 
• P = PROGRESSIVE = Full pixel scan, top to bottom 
• PAL 25
• US 29.97
• FILM 24
• Discussion point
• I STAND FOR INTERLACED 
• P STANDS FOR PROGRESSIVE 
• WHEN FILMING FOR SLOW MOTION OR FAST MOTION T IS IMPORTANT TO SHOOT AT HIGH AND LOW FRAME RATES 

Broadcast 

• Broadcast video is delivered to audiences in different ways 
• The majority of broadcast video is received via Digital Terrestrial Broadcast 
• Broadcast send the digital video signal from a large antenna through the air to the ariels on our houses 
• Quality is affected by distance 
• Broadcast video can also be sent via satellites in space 
• The video signal is transmitted to a satellite in space and bounced back to earth to be received by our satellite dishes. 
• Cable TV is broadcast via an underground cable 
• This maintains video quality that is unaffected by weather 

• Video Recording 
• Video can be recorded at different qualities 
• consumer e.g Mobile Phones 
• Prosumer E.G WEDDING PHOTOGRAPHER 
• PROFESSIONAL BROADCAST TELEVISION 

video Recording 

• Digital images are scanned onto a censor within the camera  
• The bigger the censor the more information it can record 
• The more information the higher the quality 
• The higher the quality the larger the file size 

Video Editing 

 When a video file is played on a computer the data starts compressed and is then decompressed 

This is called a codec 

Some codecs compress lots - lower quality, lower file size 

And some codecs compress a little - lower quality, larger file size 

Cameras record the type of codec. Popular codecs are AVCHD AND H.264

thESE CODECS ARE GOOD FOR RECORDING BUT NOT ALWAYS GOOD FOR EDITING 

IF YOU CHANGE THE CODEC THIS IS CALLED 'TRANSCODING' 

Hardware is the physical attributes required to edit video 

In groups research and define these pieces of hardware 

RAID storage, VTR, Capture Card, Monitor Speakers, Colour Calibrated monitor 

Music Track Analysis

https://drive.google.com/file/d/0BwkxF0H_NJkDUzFoTmZ4NVk5MzA/view?usp=sharing

STORYBOARD PICTURES

Website link (WIX) UPDATED

http://14waterhousejoshua.wix.com/14waterhousejoshuaj

Work that needs completing

Website (Done)
Swot Analysis (Done)
Cover Note (Done)
Storyboard (Done)
Music Track analysis (done)
Location text (DONE)
Documentary draft

COVER NOTE (redone)

Job Vacancy at Media Sports Office

Dear Manager,

I am writing to outline my desire to secure this job as I am passionate about what your company and what the employers do. I have more than 4 years experience in a media based environment that would help me if i was to get the position at your company.

My name is Joshua, I am 17 Years Old and I have just finished studying a Full-Time Level 3 Media Production, I very much enjoyed the course that I do because it gave me new opportunities to express myself. It helped me interact with new people and has given me many new skills such as: teamwork and interaction with groups, it has also helped build my confidence up when working with new people and really helped me to complete individual work and assignments. The course really helped build my confidence up in the time that I have been there and has continued to do so.

My personality is very well around, I am very bubbly and easy to speak too, as well as easy going and who loves to have fun, I have a great work ethic and can get jobs done. I love spending time outside of college with friends and family whether it's inside or outside. I have exceptional media knowledge and would always be able to understand anything that is handed to me. I am holder of a Level 3 Diploma from college, i feel this would help me in the media world due to me being very enthusiastic and knowledgable about mostly every part of media and i am able to complete individual work without hassle.

I feel I am a caring and enthusiastic individual and I'm always willing to lend a hand in any job or task that needs doing, i am very independent and can work to my best of my abilities in any job role. I am a keen, fast leaner and thrive on working with new people and in new environments and also love learning new things everyday. 

I'm enclosing my resume for your job opening in hopes to complete a job move to your work place. I am looking forward for your reply and confident that will put my best efforts in a Media Sports Office.

Please do not hesitate to email me at Joshbrooks1980@aol.com if you are interested so we can discuss further.

Yours faithfully,

Joshua Waterhouse

SOME SCRIPT FOR ADVERT PRESENTATION (DONE)

• During the process discuss your role, duties and responsibilities in extensive detail.

I feel my roles are very simple, due to me being the camera man. Some of the main responsibilities for this particular media role is physically operating the camera itself, while maintaining the composition of the video framing, shooting angles and working alongside with the directors,actors and producers.

Highlight what you think are the personal and professional qualities required to fulfil the brief with extensive detail and examples. Consider opportunities for self development such as new skills, constraints (legal, ethical or regulatory) and amendments to your idea. 

I feel the qualities that I would bring to this role is great work ethic, and always striving to find the best shots and camera angles for the work, I also feel I can handle a camera very well and I feel I would bring new, innovative ideas when shooting scenes for the advertisement. The new skills I would develop when using the camera and filming the advert would be key to helping me get better with filming and during production of the film, adding to this some new skills I would