1.How important is determining the correct target audience for the advert?
It is important in determining it because the target audience is a huge part of the advertising process and it helps the creators of the advert understand who the target audience is.
2. how do advertisers find out about audiences?
market and audiences research is how they find out about it.
3.What is BARB?
Broadcasters audience research board
What is an audience measurement panel?
Audience measurement measures how many people are in an audience, this is usually involved in Radio listeners and people who watch T.V
What marketing research strategies do agencies use?
Primary and secondary research
What is an advertisers' information pack?
It is all the information that you need to plan your Advert E.G provides rate cards, insertion dates, publication dates
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