Uses and Gratifications Theory
This is the theory that media had uses for the audience such as entertainment, information and education and integration, social interaction and finally escapism.
Hypodermic needle Theory
This theory explains that Multi Media inject passive audiences with information that they will believe no matter what such as certain propaganda where they then go and commit a crime or hurt somebody because they believe what somebody told them.
Reception Theory
this theory is kind of the opposite to the Hyperdermic needle theory, it is opposite because in the HD Theory, the audience are passive and believe what the media feeds them, in this theory they're 3 different types of audiences that have different opinions.
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