YouTube Directors Commentry RE-DONE

https://www.youtube.com/watch?v=SXaToEmntPA&feature=youtu.be

They're many ways you can categorise an audience when looking at games, the two biggest ways are socio-economic status and Psycho-graphics. These two are the biggest because Socioeconomic Status depends on a combination of variables, including occupation, education, income, wealth, and place of residence. This is important when analysing video games, especially for the team that are marketing it because they will want to know where is best to sell the game because then they will be able to make more money depending on where it is sold. Psycho-graphics is the study of personality, values, opinions, attitudes, interests, and lifestyles. This is very different to the first way, This deals with the audience on a different level analysing their personalities more instead of just there income etc. When looking at Fallout 4 we looked at a few psycho-graphs but found Explorer as the one that relates most to our audience. We feel this is the best one because our audience are 14-50 year old who play the game to have a new challenge and adventure. I feel the use of Socio-economic status is great to identify where your biggest audience is and possibly your most profitable audience but i feel  as the more important and useful method to identify an audience is Psycho-graphs, we feel that this is better because it identifies your audience a lot more and can help the gaming company identify who they should appeal the game too. Overall the first method is better for marketing the game and the second method is best for appealing to certain audiences depending on the game they have made. E.G A sports game may appeal to a different psycho-graph than this one which is Explorer.