Social action means taking steps to change the things that are wrong in our society and introducing new ideas and processes for doing things better in the future. Social Action is important in media and for Campaigns because they help raise money by people coming forward and helping by volunteering, this is needed because during the campaign it will show the good heartedness of people volunteering and motivate people who watch the campaign to donate. Social Action is also important because it motivates the public to focus on a project and to help out a community of people that desperately need the communities help. individual or group behaviour that involves interaction with other individuals or groups, especially organised action toward social reform.
https://www.youtube.com/watch?v=wDJjcL9Ya4c
https://www.wfp.org/hunger/stats
https://www.youtube.com/watch?v=CRCq1Fuh1s0
http://www.wwf.org.uk/adoption/amur-leopard/?pc=ALF002098
https://www.youtube.com/watch?v=uttLNFH3ny0
http://www.charitywater.org/september/
805 Million Names-
Intention- The intention for this campaign is to raise awareness for hunger all around the world. especially in third world countries struck by poverty, natural disasters and war. This particular advert shows just a few names of the 805 million people that are suffering from hunger around the world, its intention is to shock people and use numbers to persuade people to donate or join the campaign. Its context and the facts are that they're a large number of people that need help from the audience. Their needs to be a rise and awareness because of how serious and big of a subject this is and because their is so many people suffering from it. The statistics they have used are a shock factor for the audience and really puts it into perspective that this is a massive issue. The techniques used to persuade are two main factors of the advert. The first technique they use is a celebrity to endorse this campaign, this is important because a big name celebrity is a huge part of making sure this campaign runs well and gains mass attention. Adding to this, this big name footballer (Zlatan Ibrahimovic) who stars in this advert and campaign writes the names on his body with him saying every name, with emotional music in the background they have used this technique to create sympathy towards to names for the audience. Furthermore another technique they used is stats and numbers, this technique is used to make the campaign more dramatic for the audience and to show the real impact it has on the people suffering from it.
WWF Campaign-
The intention for this campaign is to raise awareness for the minimal amount of leopards in the wild, the reason for raising awareness is because of poachers and harsh weather, raising awareness for this campaign is important because the leopards are nearly extinct with only 35 left, this advert shows a few leopards to further raise awareness for them. It's intention is to shock the audience with numbers, the reason they have done this to create more awareness but also to show the audience how shocking this is and how the leopards need to be helped quickly. WWF are starting this campaign because not enough is being done to help the leopards, it's intention is to shock the audience and make them feel sad and affection towards the nearly extinct leopards. The biggest intention is for the audience to help the leopards and to keep them safe, i feel this isn't the only intention, the other intention is to make sure everybody knows that how serious of an issue this is. They obviously need help with this campaign from the public, so i feel there overall intention is to get the audience of the advert and campaign to help and raise funds to help the Amur Leopards. It's context such as the statistics they have used such as only 35 left are shock factor for the audience and really show the audience how serious of an issue this actually is, The techniques they used are quite similar to conventional animal campaigns such as a soft sounding voice for a narrator, soft music and a video of the leopards and there habitats that are destroyed. They have used these techniques because it gives the audience a sense of what the Leopards are going through but also it makes the audience feel sympathy and affection towards the leopards, these are typical techniques used because they make the audience sympathise with the animal. A common camera shot that is used is a close up of the animal, such as a close up on the face or eyes, they have done this, again, to show the raw emotion from the animal and to actually humanize them. I think that they have used quite conventional techniques, quite similar to other WWF adverts because this animal is the same as many and should have the same campaigns as the other endangered wildlife in the world.
Campaign 3
The intention for this campaign is to raise awareness for clean water in Haiti, i feel there main goal is to get the audience and people from all around the world to donate and to help out, there intention is to get clean water all around Haiti, after the earthquake there wasn't any clean water so they're trying to find people to donate money towards there cause or raise awareness for there cause, i feel there intentions are the same as any charity campaign and they just want people to notice and be aware about what they're doing. The context and why there needs to be awareness is because Haiti has been struck badly by the earthquakes and they're are desperately in need of water, this campaign is helping Haiti to get back on there feet and to help and donate to the citizens of Haiti The facts are in this campaign over 1900 people have helped get clean water to Haiti but all over the world too, these facts show what the people and audience have done toi help get clean water in Haiti Going back to the intention, i feel this 3:00 minute campaign video shows its intention perfectly, it shows how much Haiti need the audience's help and how much we could make a difference on there lives, if we was to volunteer or donate. The first techniques they use are quite similar to conventional campaigns such as the camera shots, stories and things involved in the campaign. The shots they use such as shots of the destruction and debris, these shots make the audience feel empathy towards the people in Haiti and makes us, the audience want to help out. These techniques on every advert/campaign because they make us feel sorry for the people involved. Although some of the shots they use are very conventional, when compared with the other two campaign adverts this one is very unique and different, frirstly it feels more like a 3:00 documentary rather than an advert campaign, which helps in understanding the campaign rather than a 30 second advert. I feel they have done it this way to persuade the audience and draw them in to watching the campaign, Final technique is the stories and interviews with some people who help in Haiti, this is a great technique because it allows the audience to connect with some of the helpers so the audience can understand who and why they're helping in Haiti.
https://www.wfp.org/hunger/stats
https://www.youtube.com/watch?v=CRCq1Fuh1s0
http://www.wwf.org.uk/adoption/amur-leopard/?pc=ALF002098
https://www.youtube.com/watch?v=uttLNFH3ny0
http://www.charitywater.org/september/
805 Million Names-
Intention- The intention for this campaign is to raise awareness for hunger all around the world. especially in third world countries struck by poverty, natural disasters and war. This particular advert shows just a few names of the 805 million people that are suffering from hunger around the world, its intention is to shock people and use numbers to persuade people to donate or join the campaign. Its context and the facts are that they're a large number of people that need help from the audience. Their needs to be a rise and awareness because of how serious and big of a subject this is and because their is so many people suffering from it. The statistics they have used are a shock factor for the audience and really puts it into perspective that this is a massive issue. The techniques used to persuade are two main factors of the advert. The first technique they use is a celebrity to endorse this campaign, this is important because a big name celebrity is a huge part of making sure this campaign runs well and gains mass attention. Adding to this, this big name footballer (Zlatan Ibrahimovic) who stars in this advert and campaign writes the names on his body with him saying every name, with emotional music in the background they have used this technique to create sympathy towards to names for the audience. Furthermore another technique they used is stats and numbers, this technique is used to make the campaign more dramatic for the audience and to show the real impact it has on the people suffering from it.
WWF Campaign-
The intention for this campaign is to raise awareness for the minimal amount of leopards in the wild, the reason for raising awareness is because of poachers and harsh weather, raising awareness for this campaign is important because the leopards are nearly extinct with only 35 left, this advert shows a few leopards to further raise awareness for them. It's intention is to shock the audience with numbers, the reason they have done this to create more awareness but also to show the audience how shocking this is and how the leopards need to be helped quickly. WWF are starting this campaign because not enough is being done to help the leopards, it's intention is to shock the audience and make them feel sad and affection towards the nearly extinct leopards. The biggest intention is for the audience to help the leopards and to keep them safe, i feel this isn't the only intention, the other intention is to make sure everybody knows that how serious of an issue this is. They obviously need help with this campaign from the public, so i feel there overall intention is to get the audience of the advert and campaign to help and raise funds to help the Amur Leopards. It's context such as the statistics they have used such as only 35 left are shock factor for the audience and really show the audience how serious of an issue this actually is, The techniques they used are quite similar to conventional animal campaigns such as a soft sounding voice for a narrator, soft music and a video of the leopards and there habitats that are destroyed. They have used these techniques because it gives the audience a sense of what the Leopards are going through but also it makes the audience feel sympathy and affection towards the leopards, these are typical techniques used because they make the audience sympathise with the animal. A common camera shot that is used is a close up of the animal, such as a close up on the face or eyes, they have done this, again, to show the raw emotion from the animal and to actually humanize them. I think that they have used quite conventional techniques, quite similar to other WWF adverts because this animal is the same as many and should have the same campaigns as the other endangered wildlife in the world.
Campaign 3
The intention for this campaign is to raise awareness for clean water in Haiti, i feel there main goal is to get the audience and people from all around the world to donate and to help out, there intention is to get clean water all around Haiti, after the earthquake there wasn't any clean water so they're trying to find people to donate money towards there cause or raise awareness for there cause, i feel there intentions are the same as any charity campaign and they just want people to notice and be aware about what they're doing. The context and why there needs to be awareness is because Haiti has been struck badly by the earthquakes and they're are desperately in need of water, this campaign is helping Haiti to get back on there feet and to help and donate to the citizens of Haiti The facts are in this campaign over 1900 people have helped get clean water to Haiti but all over the world too, these facts show what the people and audience have done toi help get clean water in Haiti Going back to the intention, i feel this 3:00 minute campaign video shows its intention perfectly, it shows how much Haiti need the audience's help and how much we could make a difference on there lives, if we was to volunteer or donate. The first techniques they use are quite similar to conventional campaigns such as the camera shots, stories and things involved in the campaign. The shots they use such as shots of the destruction and debris, these shots make the audience feel empathy towards the people in Haiti and makes us, the audience want to help out. These techniques on every advert/campaign because they make us feel sorry for the people involved. Although some of the shots they use are very conventional, when compared with the other two campaign adverts this one is very unique and different, frirstly it feels more like a 3:00 documentary rather than an advert campaign, which helps in understanding the campaign rather than a 30 second advert. I feel they have done it this way to persuade the audience and draw them in to watching the campaign, Final technique is the stories and interviews with some people who help in Haiti, this is a great technique because it allows the audience to connect with some of the helpers so the audience can understand who and why they're helping in Haiti.
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