I thought this advert was most appropriate to do due to SKY being a huge contender with TALKTALK in terms of sales on there product/s.
Firstly, I would just like to point out some small but key aspects of this advert such as the family themed idea, We will be using the family orientated idea as a platform for numerous other ideas we might have in the future. We are going to be sticking with the family theme throughout the advert to try and give the audience and sense of well-being when watching the advert and the family to be able to relate to the family in the advert. Due to it being an alternative to the X FACTOR TALK-TALK ADVERT we still want to attract a much younger audience and an audience that did watch X-FACTOR to see the advert itself. We want to reiterate what our message is about throughout the advert.
Like I've said the Characters we would use would much likely be a family, Father, Mum, Son and Daughter are the most likely candidates because we want to make the character choice equal on both parts, also we have difference scenarios for each character that do involve TALK-TALK whether it is TALK-TALK internet or its someone watching T.V we would include these to tell the audience about the wide range of packages you can get if you do purchase TALK-TALK. The different scenarios would be things such as: Dad at work uses TALK-TALK, Mum at home watching something on TALK-TALK Tele Box and the Son maybe playing video games or surfing the Internet and the only way he can do that is by using TALK-TALK and then at the end we have a come together of everybody in the Living Room, these are just some of the scenarios or segments we could do during our advert to express how you would use some of the services at TALK TALK and why is it so good.
Structure- I feel the structure of the advert is very simple when it comes to how the logo and how the text is displayed, although a simple size and colour the text stands out at the end when it is displayed on the screen "HERE'S TO A CHRISTMAS FULL OF MAGIC" in this sentence CHRISTMAS is purposely emphasised so people know what this avert is about and the message it is trying to send.
We we use some quite popular advertising techniques such as:
Stacking: list of reasons why the product or service is good
I feel Stacking is a great technique to use due to its simplicity, its very easy to understand and for this technique to work you don't need to put a lot of work into the advert when using this technique.
Slogan: identifies product or service with an idea
This is a good technique because again, its simple and easy to do, all you have to do is to come up with a short catchy slogan that fits with your product and you will start to attract an audience.
Logo: identifies product or service with a symbol
The log is massively important when attracting an audience to your product and luckily TALK-TALK have a great simple logo that everybody knows and everybody has heard of.
Snob Appeal: associates product or service with a personality or lifestyle
This a great for our product because we want to be able to associate TALK-TALK with peoples lives so they are persuaded into buying it, like we have said by making it family orientated we are connecting with a massive audience by doing this we can connect TALK-TALK to the family lifestyle.
Cause and Effect: use this product or service and your problems will disappear
This is a clever one to choose as a technique for our advert due to it being a technology based service as well as offering multiple internet services, as we all know we all have internet problems by advertising TALK-TALK internet services, if we advertise that buying this super-fast TALK-TALK internet service will get rid of your slow internet people are more likely to buy it.
Price Appeal: consumers will be getting something extra for less money
This is an easy and simple method once again that only involves a character talking about the product in a persuasive way, if we was to advertise the product and talk about how cheap when compared to how much you are getting for your money and get the audience to connect with the advert, you will have a lot of customers wanting to purchase your product.
Plain Folks: the advertiser tries to identify its product with common people just like you.
This is an absolute must use technique when filming our advert because we want the audience to connect with you on a social level and you also want them to relate to what you have got to say because if they can relate to what you say they will more than likely trust you and believe what you are saying.
I feel this is going to massively influence us when making our advert due to it being so heavily linked with family and family themed topics, I feel we can take a lot of things from looking at this advert such as how it has been produced and centred completely around family which we need to do with our advert.
T-MOBILE
Firstly, I would like to mention that this advert has differences and similarities when compared with the SKY ADVERT. I would like to start with the differences, I feel the biggest difference is that it is not family orientated like the SKY ADVERT, due to our advert being based around family, I feel this is a big factor when choosing ideas and gaining inspiration from adverts that specifically would benefit our advertisement in a positive manor. This advertisement introduced in 2009 by T-MOBILE although not based around a family, like the first advert it gives the audience of the advert a sense of well being when watching the advert for the first time.
The characters are very different when compared with the SKY ADVERT, in the SKY advert you see a family and a small amount of characters. When compared with advert 2 the characters are on a much larger scale and the audience cannot connect with them on a level that you can on the first advert, although you cannot connect with them on a much larger scale, on a smaller scale you can due to them being working class people in a busy train-station, i feel this helps you connect with the characters and the advert a little bit more because many of the audience members will be working class people. In addition to this, the comedic value is much easier to understand because the working class audience can relate to the working class characters.
Narrative- In this advert i feel that there is not a full explanation of what the narrative is about. In my opinion, its not as much a story as the first advert i analysed where it actually has characters in it.
T-MOBILE
Firstly, I would like to mention that this advert has differences and similarities when compared with the SKY ADVERT. I would like to start with the differences, I feel the biggest difference is that it is not family orientated like the SKY ADVERT, due to our advert being based around family, I feel this is a big factor when choosing ideas and gaining inspiration from adverts that specifically would benefit our advertisement in a positive manor. This advertisement introduced in 2009 by T-MOBILE although not based around a family, like the first advert it gives the audience of the advert a sense of well being when watching the advert for the first time.
The characters are very different when compared with the SKY ADVERT, in the SKY advert you see a family and a small amount of characters. When compared with advert 2 the characters are on a much larger scale and the audience cannot connect with them on a level that you can on the first advert, although you cannot connect with them on a much larger scale, on a smaller scale you can due to them being working class people in a busy train-station, i feel this helps you connect with the characters and the advert a little bit more because many of the audience members will be working class people. In addition to this, the comedic value is much easier to understand because the working class audience can relate to the working class characters.
Narrative- In this advert i feel that there is not a full explanation of what the narrative is about. In my opinion, its not as much a story as the first advert i analysed where it actually has characters in it.
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